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Our brand management content is growing, and we're smoothing out the cracks. Please take a look around, subscribe to our FREE brand management newsletter, and come back soon.
We believe in the potential of brands to create value not just for their owners, but also for customers, employees, shareholders and communities. And we'll be working hard to build the site with outstanding resources to help you build your brand, and your business.
If you’re new to branding and brand management, and want to establish a rock-solid foundation for success, take a look at our essentials.
Don’t work in the dark. To understand the opportunities you need to shine a light on the marketplace, with effective market research.
What does success look like, for you? These brand positioning articles will help you to better understand how to position your brand.
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Examples of successful brand strategies, with thought-provoking questions to take the learning into your own strategy.
Brand Management Book
Explore the site, and when you're ready to take action to build your brand, use our BuildingBrands Manual to guide you step-by-step through how to:
- Organize yourself for success
- Conduct market research and generate insights
- Run a brand strategy workshop
- Define your desired brand
- Successfully build the strength of your brand
For more details, all the content you'll find in the Manual, click here.
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