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How To Build Your Total Brand

	Use the Manual to develop your understanding of brand management. Discover the six principles of brand management and work through the 5-step process to build the value of your brand. Cost: USD 39.50

Here's what you'll learn:

1. How to better understand your brand, and the five ways it can create value for your customers (and other stakeholders). Discover the 'value exchange' that will build your brand and your business.
2. The six principles of brand management: use them as the basis for the 'principled decision making' that will help to ensure your success.
3. How to organize yourself for brand management success: your brand management, business and marketing objectives are all inter-related. Learn how to identify the scope of your brand management work, establish your team, and set your initial objectives.
4. How to discover your current brand (and why that's important): learn how to structure your 'brand statement', how to identify and prioritize your stakeholders, gather and interpret the required information, and understand your current brand.
5. How to define your desired brand: discover the five characteristics of all strong brands. Use this understanding to evaluate your own thoughts, as you work through the tasks required to define your desired brand.
6. How to deliver your total brand experience: use the BuildingBrands tools to focus your brand management activity so that everything you say and do builds your brand. You'll be strengthening your position in the marketplace, securing revenue and increasing the value of your business.
7. How to keep your brand on track for success: learn how to prepare for the future, and how to ensure your ongoing success.

This is the only brand management Manual to combine:

1. A simple process: The Manual guides you through a 5-step process and clearly identifies the tasks within each step.
2. A total brand perspective: The Manual doesn't just deal with the 'signs and symbols' of your brand. It helps you understand every aspect of your brand and how to build it into an asset for your business.
3. 'Consultant Comments': Insights into how the process works for different types of businesses.
4. Practical Worksheets: The key tasks you need to undertake to increase the value of your brand.

Our guarantee to you. We have a “no questions asked” money back guarantee if you’re not totally satisfied.