![]() BuildingBrands
Website Statistics
The
BuildingBrands website launched on 2nd February 2002.
Visitor
Numbers
Since launch we have grown our website traffic steadily:
using a combination of content development, newsletter
marketing, search-engine optimization and viral marketing.
As
a result we now get over 100,000 visits to the site each
month.
Alexa
Ranking
Our website is ranked by Alexa, an Amazon.com
company. This ranking measures our popularity relative
to all other websites on the internet.
Newsletter Subscriber Numbers
One of the keys to website success is developing a large
and actively involved subscriber list. We have begun this
process, achieving a steady growth in newsletter subscriptions.
Our total to-date:
<%
sSQL = "SELECT COUNT(updates) AS updrecords FROM customer_table WHERE updates = 'Y'"
SET oRS = oConn.Execute(sSQL)
UpdCount = oRS("updrecords")
sSQL = "SELECT COUNT(shared_learning) AS advrecords FROM customer_table WHERE shared_learning = 'Y'"
SET oRS = oConn.Execute(sSQL)
AdvCount = oRS("advrecords")
'sSQL = "SELECT COUNT(quotes) AS nl3records FROM customer_table WHERE quotes = 'Y'"
'SET oRS = oConn.Execute(sSQL)
'NL3Count = oRS("nl3records")
'sSQL = "SELECT COUNT(email_address) AS anyrecords FROM customer_table WHERE updates = 'Y' OR "
'sSQL = sSQL + "shared_learning = 'Y' OR quotes = 'Y'"
'SET oRS = oConn.Execute(sSQL)
'Anycount = oRS("anyrecords")
%>
| 'Shared
Learning' Newsletter Subscribers |
<%=AdvCount%> |
|
|
We are now attracting about 1,500 new subscribers each
month.
Search Engine Performance
The website has high Google and Yahoo search engine rankings
for the two most important keywords in our field:
|
Search
Term
|
Ranking
in Google Search |
| |
|
| brand
management |
1st
position |
| brands |
1st
position |
In achieving all these results we have learnt a great
deal about successful website development and promotion
(and had great fun too!).
|
