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Guinness blog: Giving you the inside track...

harp.gif As a new 'blogger' myself I thought I'd mention another brand blog.

The Guinness Marketing Team in the UK have their own blog (some great pics of the World Cup on there at the moment). You can also see the latest advertising, and the storyboards that the advertising was created from, and more news and views giving you the inside track on Guinness.

It looks like they're having fun with it... but will consumers engage? Take a look at the Guinness Blog. (Be sure to specify that you are from England, Scotland or Wales to gain access.)

Posted by Colin on July 25, 2006 04:53 PM |

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Comments

Hi Colin - Greetings from Dublin where I'm newly arrived as a blogger myself. Thanks for the heads-up on the Guinness blog. I found the site more interesting for the inside track on their creative etc rather than for the personal diary element - seems to me that few professional blogs get the balance right (your BuildingBrands pointer to Innocent leads to a blog where they walk the fine line very well).

Posted by: Gerard Tannam | July 27, 2006 06:25 PM

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