Does Nokia make phones any more? They certainly don't market them as phones (way too boring). Their new N93 'device' is 'The next story in video' - and they are doing a good job of creating an engaging brand experience.

In Asia they're doing this together with the Discovery Channel and their Mobile FilmMakers Awards 2006. Check out the site at www.mobifilms.net.

Reminds me of the short film series that BMW made years ago... but now we can all be budding film directors.