« Snakes on a plane | Main | Red Bull X-Fighters: The ultimate branded event »

geriatric1927

YouTube has been getting an enormous amout of free press coverage in the UK recently, much of it thanks to geriatric1927, a 79 year-old widower who posted his first video a few weeks ago...

geriatric.jpg

Just search google for 'geriatric1927' - it's amazing the coverage this guy is getting. The coverage, in all the national newspaper titles, must be equivalent to $$,$$$,$$$ of ad dollars (and there are fan sites too!)

A lucky break for YouTube? I think not. This guy was one of the 'featured videos' on the home page, my guess is some smart cookie at YouTube recognized the news potential of 'an old guy on the net'. And the rest is history...

TrackBack

TrackBack URL for this entry:
http://buildingbrands.com/cgi-bin/mt/mt-tb.cgi/19

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)