Red Bull X-Fighters: The ultimate branded event
Red Bull have done this before, and for me it is the ultimate branded event. On September 14th, at the bull fighting ring of Plaza de Toros de Las Ventas, (in Madrid) young 'Matadors' will put there lives on the line in a motocross freestyle event.
Take a look at the Red Bull X-Fighters Mexico event earlier in the year, from the biggest Bull ring in the world:
The location, the sport, the excitement (Red Bull gives you wiiings!)... everything about this is absolutely 'on brand' and works perfectly in so many different ways. Then TV, DVD's, internet: it all spins out from this awesome night of entertainment.
Comments
The Red Bull brand has increasingly become a more valuable property due to the excellent implementation of integrated campaigns.
This is one example of how powerful the combination of online and off line promotions can be when focused on the core brand message.
Who hasn't enjoyed watching Red Bull dominate the energy drink category for the past few years with it's TV Ads in conjunction with the development of and distribution of red bull mixed alcohol drink recipes and promotions on a grassroots level?
Either the people responsible for the development of brand for Red Bull are incredibly adept at creating brands or someone somewhere is drinking the stuff in heaven.
Posted by: Dwight Stickler | September 1, 2006 12:19 AM