The movie launches today, it feels like a bit of an after-thought. The marketing has been so great to watch.

It all started with the name... 'Snakes on a plane'... difficult to imaging a better name for a movie. Then there was the screenwriter's blog, then the 'fan-made' advertising (see below)...

The fan-blogs, check out www.snakesonablog.com, it's one of the best.

The the t-shirts, the home-made trailers, blah blah blah. Just search google and you'll get a taste of it.

With out a doubt the most internet-hyped movie of all time. The producers must be laughing all the way to the bank.

Oh, and here's one of the Urban Dictionary definitions...

Snakes on a plane
A simple existential observation that has the same meaning as "Whaddya gonna do?" or "Shit Happens". Taken from the upcoming Samuel L. Jackson movie of the same name, and immortilised by screenwriter Josh Friedman on his blog post of Wednesday, August 17, 2005.

Guy 1: (irate) Dude, you just ran into the back of my SUV!

Guy 2: (calm) Snakes on a plane man. Snakes on a plane.