Asia's Top 1000 Brands
Hmmm... quite interesting. Top 3 brands in Asia: Nokia, Sony, Nestle.
Only 3 brands from the USA in the top 10, which surprised me: Colgate-Palmolive, Coca-Cola and 7-Eleven. (Though plenty in the top 100.)
The two biggest markets, China and India, showing a stonger presence of local brands (which makes sense if you think about it, they have the critical mass to build their own brands). In China this is particularly true: with local brands such as Mengniu, Haier, China Mobile, Lenovo and Nongfu Shan Quan making it into the top 20 brands.
Across the region, Heineken the leading brand in the beer category :))
The survey was conducted by Synovate for Media magazine. Nine markets were included: mainland China, Hong Kong, Taiwan, the Philippines, Thailand, Malaysia, Singapore, India and Indonesia. Synovate interviewed people aged 15 to 64 years old, with sample sizes per country of 500 (apart from China and India, where the sample was 750 across three and four top-tier cities respectively).
