It's great to be reminded that there are always opportunities for innovation. Shower Shock is the original and world's first caffeinated soap from ThinkGeek.

Tired of waking up and having to wait for your morning java to brew? Are you one of those groggy early morning types that just needs that extra kick? Know any programmers who dont regularly bathe and need some special motivation?

Each bar of Shower shock contains approximately 12 servings/showers per 4 ounce bar with 200 milligrams of caffeine per serving.

No, they're not kidding and no you don't eat it. The caffeine is absorbed through the skin...

And what a great name too!

Posted by Colin at 05:33 PM | Permalink | Comments (0) | TrackBacks (0)

I've just discovered www.advertisingarchives.co.uk - over 1 million catalogued images of advertising dating back to 1850.

You'll have to register, which is quick and simple, and it's a great resource for anyone interested in browsing through, or researching, old ads (they have recent work too). Take a look!

Posted by Colin at 03:42 PM | Permalink

Is it just me, or is the Yahoo! logo starting to look a little dated? It's looking a little 1990's and doesn't compare well with Google (for example).

Perhaps it's time to refresh the brand's visual identity?

Posted by Colin at 04:31 PM | Permalink

OK, reading this takes a little time, 4-5 minutes (it's longer than my usual postings), but it's worth it.

FIrst off... good viral. This is part of the Ray-Ban 'Never Hide' campaign. The whole campaign carries a big idea that taps into youthful individualism, making a classic brand relevant.

This viral ad on YouTube has already been viewed over 2 million times, and manages to engage, laugh at, and laugh with, the tubers that Ray-Ban are after. And most importantly it has that magical pass-along quality, in this case created by a 'how did they do that' curiosity.

(Is the branding too subtle? Maybe, but remember, this is part of a larger compaign.)

Take a look...

Now, do you want to see some shockingly bad viral, from Panasonic? Just look at this next clip. The last scene has now been removed from www.hedidnotseethatcoming.com, the minisite developed to promote the Panasonic Viera Plasma TV.

OK, perhaps you're thinking "Well, it's gone viral, so it can't be that bad" - but yes, it is. It's truly awful.

Take a look...

Trashy shock value that damages the brand and shows no respect for consumers. As marketers get to grips with how to create viral content, there are some really BIG mistakes being made!

Posted by Colin at 03:04 PM | Permalink