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Marketing Definitions
Marketing
|
There
are as many definitions of marketing as there are
marketing books and marketing gurus. Here are some
that we find most thought-provoking: Which
would you choose?
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"A
philosophy or orientation for the whole business
- defining the primary goal of everyone in the
organization."
Or
"A
set of distinct activities and tasks which constitute
marketing planning and decision making." |
Or perhaps something a little snappier:
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"The
identification and creation of sustainable competitive
advantage." |
That's
OK as far as it goes, but it's not very helpful
with regards to how to identify and create competitive
advantage. Perhaps this is better:
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"Marketing
is a dialogue over time with specific groups
of customers whose needs you understand in depth
and for whom you develop an offer with a different
advantage over the offer of your competitors." |
Sounds
good to us.
For a complete alternative, from our Light Relief
pages, click to take a look at this marketing
definition.
Brand Manual
More articles
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'How
To Build Your Total Brand'
takes you step-by-step through
the brand management process,
putting you on track to maximize
the strength of your brand
and the value of your business.
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