Marketing Definitions
Creativity
The Oxford English Dictionary suggests that creativity
is: 'The ability to create'. Fantastic! The
Heritage Illustrated Dictionary is a little
more helpful:
'Characterized by originality and expressiveness,
imaginative'. So we can start to see some
of the characteristics of creativity.
Here are some much more interesting quotes:
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"Every
act of creation is first of all an act of destruction".
Picasso |
My interpretation of this quote is that we need
to break down our barriers to creativity: preconceptions,
fears, being trapped by 'rules', being unwilling
to be frivolous or foolish and play with ideas that
may take us to a solution.
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"Imagination
is more important than knowledge."
Einstein |
This quote suggests some of the 'ingredients':
imaginative thinking is most important (in Einstein's
view!) but there is a need for knowledge too.
And we came across this great quote:
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"Creativity
is knowledge times imagination times evaluation.
And I say 'times' because if either knowledge,
imagination or evaluation is missing then there
would be no creativity."
David
C. Morrison |
This really works well, because it suggests that
creativity, and being creative, is a kind of process:
