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Did You Know?
The BMW Logo
The
BMW logo is symbolic of a white propeller blade, against
a blue sky. It reflects the origins of BMW as a maker
of military aircraft engines during the first world
war.
It is a good example of a strong brand-led company
retaining the best of its heritage in the form a
of distinctive logo design, without placing too
much emphasis on the origins of the logo itself.
Ask yourself:
What is the heritage of my brand, and do I fully
understand it? Your brand heritage may create
opportunities for a more distinctive and motivating
position in the mind of your prospects.
Brand Manual
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