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Did You Know?
Job
ads matter too
You probably don't pay too much attention to your
company's job ads. They're nothing to do with marketing,
right? Well, we're sorry to add to your workload,
but job ads matter too.
Here's why…
|
1.
|
Every point of contact with the public is an
opportunity to build the brand. (It's not just
recruitment advertising. It's advertising too!) |
And most important…
|
2.
|
Recruiting
people with the right character (as well as
skills and experience) is an important part
of building the internal culture that will support
your brand.
|
|
3.
|
To
attract the best people your job ad needs to
be distinctive and motivating (just like your
brand). |
Take a look at how Virgin Atlantic advertise for
staff. Their ad works much harder that a traditional
'classified' job vacancy:
|
Meneehans
Goddess of good fortune
and full bellies
Our Cabin Crew are the
gods of celestial service…
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Ask yourself:
Is our recruitment advertising working hard
enough?
Does it:
| • |
Communicate
our brand to the general public? |
| • |
Attract the kind of people we need, to
build an internal culture that will support
the brand?
|
Brand
Manual
More articles
Subscribe
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'How
To Build Your Total Brand'
takes you step-by-step through
the brand management process,
putting you on track to maximize
the strength of your brand
and the value of your business.
Click
here for details |
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