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May 15, 2008 |
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DID
YOU KNOW? 
Did You Know? Innocent Drinks: Divinely good branding  Innocent Drinks are based on a conventional and often-used idea: a pure and natural product. Yet they deliver this with such charm that they have managed to build a premium-priced and rapidly growing business in the UK and Europe. A great brand starts with a great product, they certainly have that, but they have much more too. It is the consistency of brand character and attention to detail that is outstanding. Their logo is angelic...
Their use of English is guileless and their
humor is, well, innocent...
It reads: "An innocent promise. We promise that anything innocent will always taste good and do you good. We promise that we'll never use concentrates, preservatives, stabilizers or any weird stuff in our drinks. And we promise to always wipe our feet." Everything they do works well to build their brand, take a look at this ad...
All very charming, and in the end very compelling too.
Take a look at their Innocent
Drinks website. Ask yourself: Brand Manual
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