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Brainstorming
is a much used and much abused process.
"Let's have a brainstorming session"
someone says, and before there are 4-5
ideas out on the table everyone is arguing
about the merits of each, evaluating
and judging every comment made.
It
drives us mad, and it should drive you
mad too. That's because there are fundamentally
two different types of thinking:
The
first is 'divergent', creative, imaginative,
playful, fun, and great for generating
ideas.
The
second is 'convergent' analytical, judgmental,
and a terrible basis for generating
ideas (but good, of course, for evaluating
ideas).
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point is that you can't do both
at the same time. Brainstorming
is about 'divergent' thinking. It
is about being creative, playful
and imaginative and having fun,
while generating LOTS of ideas very
quickly. After you have finished
the brainstorming, and after you
have 'cooled down' you can put your
analytical hat on and evaluate the
ideas. |
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During
a brainstorming session the basic ground
rules should be:
Don't criticize
Don't interpret
Do build on others' ideas
Do be creative
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Sounds simple doesn't it!
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