Brand management and branding

 
Creative Thinking
The story of the Gordian Knot


In 333BC, as Alexander the Great was leading his armies across Asia, he reached the city of Gordium in Phyria. There he was shown the chariot of the ancient founder of the city, its pole lashed to the yoke by means of an intricate knot.

According to tradition, this knot was to be untied only by the future conqueror of Asia. Many had tried, and all had failed…


Legend has it that Alexander looked at the knot, drew his sword and sliced through the knot with a single blow. Shortly afterwards, under his rule, Asia was united for the first time.

The moral of this story? Sometimes it's better not to get too tied up in a problem. Leap for a bold solution!

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