Creative Thinking
Just ask 'Why?'

Sometimes, as we look for approaches to creative thinking, we forget that many of the most powerful techniques are also the simplest... Leonardo da Vinci, one of the most creative thinkers in history, tells of his inspiration: "I roamed the countryside searching for answers to things I did not understand. Why shells exist on the tops of mountains along with imprints of plants usually found in the sea. Why thunder lasts longer than that which causes it. How circles of water form around the spot which has been struck by a stone. And how a bird suspends itself in the air. Questions like these engaged my thought throughout my life". It is easy to forget, as we rush through our lives, that curiosity is an essential foundation for creativity. Look around your business world, keep asking 'Why?' and 'Why not?', and you will soon see new opportunities. Brand Manual More articles Subscribe 'How To Build Your Total Brand' takes you step-by-step through the brand management process, putting you on track to maximize the strength of your brand and the value of your business. Click here for details