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Creative Thinking
The three
components of business creativity
All
of the articles in this section of the website look
at creative thinking skills, but research by Teresa
Amabile suggests that two other components are required
if you want to be creative in the workplace.
It is not just creative thinking skills; you and your
team also need expertise and motivation.
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Creative thinking skills: how you approach
the problem |
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Expertise: knowledge and understanding
(technical, procedural, and intellectual) |
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Motivation: the desire to solve a problem
or exploit an opportunity |
Ask
yourself:
How do I (and my team) perform against each component?
In
which area do we need to work harder to improve our
business creativity?
Brand Manual
More articles
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'How
To Build Your Total Brand'
takes you step-by-step through
the brand management process,
putting you on track to maximize
the strength of your brand
and the value of your business.
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