To find a fresh way of looking at a challenge,
just change its name! You'll start to see new opportunities
right away.
For example, if you are working on a 'communications
campaign' and you're stuck for ideas...
Why not think about a:
communictions blitz
communications romance
communications speed-date
communications assault
communications exchange
communications network
Try this exercise...
Whatever your challenge, take a few
minutes to generate a list of 10, 20 or even 50
new names. Then take each name in turn and see what
new ideas and solutions it generates.
Brand Manual
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