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You go to a party and you see an attractive
girl across the room. You go up to her and
say, "Hi, I'm great in bed, how about
it?"
That's Direct Marketing.
You go to a party and you see an attractive
girl across the room. You give your friend
a buck. She goes up and says "Hi, my
friend over there is great in bed, how about
it?"
That's Advertising.
You go to a party and see an attractive girl
across the room. You somehow get her mobile
number. You call and chat her up a while and
then say "Hi, I'm great in bed, how about
it?"
That's Tele-Marketing.
You go to a party and see an attractive girl
across the room. You recognize her. You walk
up to her, refresh her memory and get her
to laugh and giggle and then suggest, "Hi,
I'm great in bed, how about it?"
That's Customer Relationship Management.
You go to a party and you see an attractive
girl across the room. You stand straight,
you talk soft and smooth, you open the door
for the ladies, you smile like a dream, you
set an aura around you playing the Mr. Gentleman
and then you move up to the girl and say,
"Hi, I'm great in bed, how about it?"
That's Hard Selling.
You go to a party, you see an attractive
girl across the room. SHE COMES OVER and says,
"Hi, I hear you're great in bed, how
about it?"
Now THAT is the power of Branding.
Brand Manual
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