Brand management and branding

 
Light Relief
God speaks

God speaks

This campaign began in Florida in September 1998, has worked its way across the US, and now God is using outdoor in Asia too.

The 'God Speaks' campaign was originally financed by a wealthy individual and the response was so positive that billboard companies in the US donated millions of dollars of space.

Other lines in this heavenly campaign include:

   What part of 'thou shalt not' didn't you understand? - God

and

   You think it's hot here?

Drivers stuck in rush-hour traffic may now think twice before cursing the heavens.



Brand Manual
More articles
Subscribe

buildingbrands
'How To Build Your Total Brand' takes you step-by-step through the brand management process, putting you on track to maximize the strength of your brand and the value of your business.
Click here for details




 

 Username:
 Password:
Forgot your details? 

© 2002 - 2005 BuildingBrands Limited. All Rights Reserved. Privacy | Legal
 

Close Window

Make Your Job Easier With Branding Tips

distinguish yourself from your competitors
motivate your customers
create enduring value for your business
Signup to our FREE 'Shared Learning' newsletter:

Please enter your email address

Register NOW for a FREE copy of 'Seven Steps to Brand-Led Marketing'
(delivered directly to your inbox)

We will never sell or rent your email address and you can unsubscribe at any time