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Light Relief
Coca-Cola
and Father Christmas
| Father
Christmas has a long and rich history, but up
until 1931 he had been portrayed most often
in black and white, or green and white. It was
in that year, 1931, that Coca-Cola created an
image of Father Christmas in red and white,
for a Christmas advertising campaign.
The campaign was designed to encourage sales
of Coke during the cold winter months (up
until then Coke had mainly been a summer drink).
To achieve this campaign objective, Haddon
Sunblom (the artist hired to work on the campaign),
hit on the idea of making Father Christmas
a Coke drinker. To add to the image Sunblom
dressed him in the red and white of Coke.
The image of the 'Coca-Cola Christmas' has
stuck with us, and the rest is history…
Brand Manual
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