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Light Relief
Guerilla
marketing in the fast-food wars
|
This example is from Europe. First you start
with an advertising campaign, making creative
use of the competitor's identity, along with
the line 'It just tastes better'…
Then you use outdoor media…
And ideally you would explore the endless
opportunities to spin off events and 'street'
activities to take the message into the community.
A good example of guerilla marketing
used to attack a market leader.
Brand Manual
More articles
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To Build Your Total
Brand' takes you
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the brand management
process, putting you
on track to maximize
the strength of your
brand and the value
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