Looking for an edge over your competitors?
Want to find new applications for an old product?
Take inspiration from South Korea's SK Telecom
Company. They've been offering the mosquito-repellent
mobile phone.
Subscribers simply download the service from
the company's website, for a charge of about
US$2.50.
How could this possibly work? Well, subscribers
activate the service by pressing a few keys
and the phone emits a noise similar to the
buzz of a male mosquito, which we understand
the blood-sucking females tend to avoid. Hmmm….
Or should I say bzzz...
Brand Manual
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