His magic touch has helped to sell millions of pairs of adidas Predator football boots. And Beckham is fast becoming a global brand that trancends football.

And of course, as a global brand, you need your own logo…

The logo is based on Beckham's unique style of taking free kicks, and no doubt adidas are hoping that it will help Beckham do for them what Michael Jordan did for Nike. (Though the logo design seems to us a long way from the iconic quality of the 'Air Jordan' logo.)

"We think he can sell everything," said Herbert Hainer, adidas's Chief Executive. According to Mr Hainer, Beckham "has a lot of things coming together. He's a very good footballer, he's passionate, good looking, very professional, not arrogant and the fans believe what he says."

If only he could learn to speak proper too.