Viewers of the enormously successful US show 'Sex and the City' will already be familiar with this ad. Featured as part of the storyline, it reflects the iconic Absolut advertising campaign.

It's a fictitious ad, it was never used outside the show, but it produced a huge amount of positive publicity for the brand.

"This is product placement taken to new heights," said Patrick O'Neill, the group creative director of TBWA, the agency responsible for the work.

For more insight into the genuine advertising campaign, take a look at our Book Review: Absolut Book