| Dip
into our 'Light Relief'. There's marketing and brand
management humor, as well as interesting little snippets
and anecdotes. It's quick, it's fun, and sometimes
it's even educational! |
Absolut
vodka: Absolute sensation
Viewers
of the enormously successful US show 'Sex and the
City' will already be familiar with this ad. Featured
as part of the story line, it reflects the iconic
Absolut Vodka advertising campaign.
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Chanel No.5:
The ultimate celebrity endorsement
Chanel
No.5 is the best known perfume in the world. The first
fragrance from Parisian couturier Gabrielle "Coco"
Chanel, it was launched in May 1921....
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The Nike Swoosh
The Nike Swoosh is one of the most recognized
symbols in the world. Find out how it all started
and how much it cost.
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A new form of country club membership
Competition for the leisure dollars of the rich and
famous has always been intense. Take a look at this
first-of-its-kind 'country-club' membership, which
gives a whole new meaning to the phrase.
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Brand it like Beckham
His magic touch has helped to sell millions of pairs
of adidas Predator football boots. And Beckham is
fast becoming a global brand that transcends football.
Take a look at his logo…
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The mosquito-repellent mobile phone
Looking for an edge over your competitors? Want
to find new applications for an old product? Take
inspiration from South Korea's SK Telecom Company…
you'll be amazed!
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Burma-Shave roadside signs:
Capturing American drivers' imagination
In 1925 Allan Odell suggested to his father that
they use small roadside signs to promote their Burma-Shave
product, one of the first-ever 'brushless shaving
creams' in the US. Allan bought second-hand boards,
painted them red and placed four consecutive boards
down the highway, each with a line of verse, always
ending with a final Burma-Shave sign.
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A new form of 'streaming' media
There are all sorts of terrible puns we could
use to describe this 'Light Relief'. It's an unusual
way to reach the target audience, at the right time,
with the right message…
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Guerilla marketing in the fast-food wars
Guerilla marketing can be hard to define, but when
you see a good example, it all becomes clear. Take
a look…
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More alternative media:
Walking billboard advertising
More alternative media - walking billboards! Take
a look…
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A fantastic example of alternative media
A fantastic example of effective use of alternative
media in brand management - it has impact, it's amusing,
and it's relevant too.
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Coca-Cola and Father Christmas
In 1931 Coca-Cola created an image of Father Christmas
in red and white for a Christmas advertising campaign.
The rest is history.
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Capturing passers-by with
imaginative outdoor advertising
In 'low-interest' categories, one of the greatest
challenges is to create drama and excitement around
the brand. See how Heinz achieved just that with some
innovative outdoor advertising.
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Brand-naming: Even Coke can get it wrong
Brand-naming is a critical aspect of brand management.
Particularly in new and unfamiliar markets, it is
an activity that is full of potential for disaster.
Take a look at some of the awful mistakes that have
been made.
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Samsung cell-phone advertisement:
What a great advertising idea!
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Dear Henry: I have a problem
Dear Henry: I have a problem. I have two brothers.
One brother is in advertising. The other was put
to death in the electric chair...
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Spot the 'arrow' in the FedEx logo. Great design or
accident?
Do you know the secret of the FedEx logo?
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The Coke wars
A
new twist on the coke wars. One of our registered
users sent us this one, it raised a smile and so we
thought it was worth passing on.
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God speaks
This one we've titled 'Even God Uses Outdoor'.
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Driving your brand through your retail outlet
For those of us with retail outlets we should ask
ourselves the question: 'How do we make the most of
our retail outlet as a channel for the brand, delivering
our brand in a refreshing and entertaining way?'.
Take a look at this and see what you think…
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Marketing explained
You go to a party and you see an attractive girl
across the room. You go up to her and say "Hi!
I'm great in bed, how about it?" That's Direct
Marketing. »»
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Managing Your Total Brand: More than just a good giggle
All these 'Light Relief' articles are good
for a giggle, and sometimes they're even educational
too. The best articles illustrate creative techniques
that - if used properly - can help to build strong
brands. If you want to learn how to harness creative
ideas to strengthen your own brand, as part of a structured
brand management process, you need our brand management
Manual. »»
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