In today's fast-paced and ever-changing world, many business people spend all their time just trying to 'keep up'. There seems to be no time to learn the fundamentals. This is one of those books that deserves some time, on a topic of critical importance to all of us; how to persuade and influence people. Take a look; it's a great buy.

Here's a summary of the chapter headings:

Weapons of Influence Reciprocation: The Old Give and Take… And Take Commitment/Consistency: Hobgoblins of the Mind Social Proof: Truths Are Us Liking: The Friendly Thief Authority: Directed Deference Scarcity: The Rule of the Few EPILOGUE Instant Influence: Primitive Consent for an Automatic Age

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This is one of those rare books: highly authoritative, written by an expert in the field, and a pleasure to read.

Here are some of the reviews:

Influence should be required reading for all business majors.
Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.
Best Sellers Magazine

The material in Cialdini's Influence is a proverbial gold mine.
Journal of Social and Clinical Psychology

Written with plenty of anecdotes and illustrations, the book explains the six psychological secrets behind our powerful impulse to comply, how skilled persuaders use them without detection, how to defend yourself against them - and how to put those secrets to work on your behalf.

More than a quarter of a million copies sold worldwide. It's a classic and a very valuable read.