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Book Reviews
Influence:
The Psychology of Persuasion
In
today's fast-paced and ever-changing world, many business
people spend all their time just trying to 'keep up'. There
seems to be no time to learn the fundamentals. This is one
of those books that deserves some time, on a topic of critical
importance to all of us; how to persuade and influence people.
Take a look; it's a great buy.
Here's a summary of the chapter headings:
Weapons of Influence
Reciprocation: The Old Give and Take… And Take
Commitment/Consistency: Hobgoblins of the Mind
Social Proof: Truths Are Us
Liking: The Friendly Thief
Authority: Directed Deference
Scarcity: The Rule of the Few
EPILOGUE Instant Influence:
Primitive Consent for an Automatic Age
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This is one of those rare books: highly authoritative,
written by an expert in the field, and a pleasure to read.
Here are some of the reviews:
Influence
should be required reading for all business majors.
Journal of Retailing
This
book will strike chords deep in the hearts and psyches
of all of us.
Best Sellers Magazine
The
material in Cialdini's Influence is a proverbial
gold mine.
Journal of Social and Clinical Psychology
Written with plenty of anecdotes and illustrations, the
book explains the six psychological secrets behind our
powerful impulse to comply, how skilled persuaders use
them without detection, how to defend yourself against
them - and how to put those secrets to work on your behalf.
More than a quarter of a million copies sold worldwide.
It's a classic and a very valuable read.
Buy it at Amazon.
Brand Manual
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