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Book Reviews
Whack
on the Side of the Head
This
classic work is back - and better than ever. One-by-one
it tackles the 'blocks' to creativity. With illustrations,
anecdotes, and puzzles. it will help you unlock your natural
skills and give you the opportunity to think in new ways
- expanding your ability to deal with problems and opportunities
alike.
Learn how to:
•
Overcome the ten biggest mental blocks
- and unleash the full potential of your
mind
• Use the four roles of the creative process
- to generate and implement new ideas
• Exploit the power of play and 'playing the fool'
as ways of finding the 'second right answer'
• Treat mistakes as stepping-stones on the path to
success
The table of contents reads:
Preface
A Whack on the Side of the Head
The Right Answer
That's Not Logical
Follow The Rules
Be Practical
Play Is Frivolous
That's Not My Area
Avoid Ambiguity
Don't Be Foolish
To Err Is Wrong
I'm Not Creative
A Whack on the Other Side of the Head
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Click on item to
purchase at Amazon
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An endless source of inspiration, this is a book that
we have reached for many times over the years and it comes
highly recommended.
Very
refreshing… a book about how to get through life.
Richard
Bolles, author of 'What Color Is Your Parachute?'
This
book is great.
Alan
Kay, Apple Computers
A
wonderfully entertaining book that will enhance your creative
ability. It will make a difference in your life.
James
Adams, Professor of Engineering, Stanford University
(and author of 'Conceptual Blockbusting').
Buy it at Amazon.
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