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Book Reviews
Uncommon
Practice:
People who deliver a great brand experience
This
book is comprised of a series of interviews that get to
the essence of great brand-building. The companies have
succeeded because their cultures are uniquely developed
to meet the needs of their customers in a distinctive and
motivating way.
Learn directly from the individuals who created these
brands and the business cultures that support them:
• Virgin
• PizzaExpress
• Banyan Tree Hotels and Resorts
• Oxfam
• Midwest Express
• Harley-Davidson
• Pret A Manger
• Tesco
• easyGroup
• Krispy Kreme
• First Direct
• Fairmont Hotels & Resorts
• RBC Financial Group
• The Carphone Warehouse
• Manchester United
• Harrah's
• John Lewis
• Richer Sounds
• Amazon.com
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Click on item to
purchase at Amazon
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And gain valuable insights into how to build your own:
• customer-centric leadership
• distinctive strategy/proposition
• superior products, processes, and people
• internal culture that supports the strategy
• branded customer experience
Praise
for 'Uncommon Practice'...
This
book takes an original approach to its subject and comes
up with some uncommonly useful lessons.
Rufus
Olins, editor-in-chief and publisher, Management Today
This
is a terrific book. It paints a picture of what the 21st
Century company has to look like… This is not about
clever advertising but creating a genuine commitment among
employees to provide customers with a unique, quality
experience.
Professor Peter Doyle, Warwick Business
School
How
often do you get the chance to have an unmediated head-to-head
with business leaders who are delivering on the new frontier
of business - the customer experience?
Phil
Dourado, Editorial Director, eCustomerServiceWorld.com
Buy it at Amazon.
Brand Manual
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