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Book Reviews
Brands:
Visions & Values
This
book provides a financial perspective on the value of brands,
and is written in conjunction with the UK Society of Investment
Professionals (UKSIP). If you've never explored brands from
this perspective, the book offers an easy-to-read introduction.
The authors show a good understanding of brands from a consumer
perspective as well as a financial perspective, and this
combination is really the strength of the book. They successfully
make a link between the role of brands, the impact on consumer
behavior, and how this carries through into financial value
for the business.
As the back cover says, and correctly so: 'This is a
clear and informative look at the importance of brands
to corporations and their investors.'
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| Introduction
The
Role of Brands in Business
The importance of intangibles
Brands as relationship assets
Brand creation and communication
Product, service and corporate brands
Issues in branding
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Click on item
to
purchase at Amazon |
Accounting for Intangible Assets
History and development
The accounting debate
Current accounting and reporting requirements
Summary of UK accounting requirements
Valuation of intangible assets
Internet Branding
What is meant by an internet brand?
Establishing and maintaining an internet
brand
Conclusion
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The book is full of cases, surveys findings, and expert
opinion. The result is an authoritative book that is easy
to read and an excellent introduction to the subject. Highly
recommended as a first book on the financial value of brands.
Buy it at Amazon.
Brand Manual
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