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Book Reviews
How
To Get Into Advertising, 2nd Edition
This book is a valuable source of advice for anyone considering
a career in advertising, media, or marketing communications.
I know from my own experience of working with students,
and advising them on career options, that there is a need
for just this kind of book. It helps to bridge the 'information
gap' for anyone on the outside of the industry, looking
in.
This is not just a 'how to' book. It is a 'should you'
book as well, which is one of the things I like most about
it. Anyone reading the book will get a better understanding
of whether a career in this hectic, demanding and out-of-the-ordinary
industry is right for them.
The book looks at the business of advertising and each
main career option, and provides help in everything from
writing CVs to the type of courses that might be suitable.
Here's the full list of chapter headings:
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Getting
started
Getting in
The business of advertising
Account management
The creative team - copywriting & art
direction
Advertising media - planning & buying
Marketing communications - direct marketing,
public relations, sales promotion
Creative services
Selling yourself - how to get the job you
want
Graduate training and interviews
The right course for you
Ask the students
The value of work experience
Getting their foot in the door
Directory
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Click on item to
purchase at Amazon |
Praise for How To Get Into Advertising…
| |
I
recommend this book to anyone who wants to work
in this dynamic, fast-moving, stressful but rewarding
business.
Andrew
Canter, Head of Broadcasting, The Media Planning
Group
This
is a truly excellent book for all those wanting
to get into advertising. A must-read.
Chris
Still, Chairman, Chris Still & Partners
I've
read lots of how-to books on advertising, but this
one stands head and shoulders above the rest. It's
the inside track.
Maureen
Purbrook, Advertising Copywriter
We're
recommending it to graduates looking for jobs.
Corinne
Fahn, Assistant Head of Personnel, Saatchi &
Saatchi
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Buy it at Amazon.
Brand Manual
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