This practical and inspirational book is about how organizations
can empower and enthuse their employees to create 'brand
champions' that build business value.
In this fully updated second edition, Nicholas Ind demonstrates
how a participatory approach can enhance employee commitment,
improve service standards, and focus effort to deliver
business goals.
Here's a summary of the chapter headings:
Introduction
1
I'm
genuinely feeling groovy
2
Living
brands
3
Why
people need visions and values
4
Why
organizations need purpose and values
5
Defining
the brand
6
Bringing
the brand to life
7
Sustaining
the brand: stories and myths
8
Measuring
success
9
Managing
the brand
10
Conclusion
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Praise for 'Living The Brand'…
Includes
the most memorable case to date on living the brand. Chris
Macrae, author of Brand Chartering Handbook
Nicholas
Ind's book 'Living The Brand' makes exciting reading. Brand
News
This
book is a bible of the 'employee-centric' approach...
fascinating stuff. Infomatics
This
is a timely book because the issue of how to define
brands and bring them to life is at the heart of
our age. As this readable book argues, if organizations
are to maximize the full intellectual capital at
their disposal and deliver excellent service, they
need to engage employees with their ideals. Marketing
