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Book Reviews
Brand
Royalty
Following the success of Brand Failures, bestselling
author Matt Haig looks at 100 winning brands. He gets
under the skin of the world's top 100 brands to discover
what makes them such hits.
Entertaining and lively, the book has comments from consumers,
psychologists, advertising executives, sociologists, marketing
academics, brand managers, historical figures and business
owners and offers an enjoyable and thought-provoking read.
Some of the brands covered are:
Durex:
The safe brand, Colgate: The total brand, Harry
Potter: The story brand, Cosmopolitan:
The revolutionary brand, Nike: The sports brand,
Heineken: The export brand, Burberry:
The heritage brand, David Beckham: The icon
brand, Caterpillar: The rugged brand, Guinness:
The timeless brand, Muji: The
minimal brand, Calvin Klein: The sex brand. |
Click on item to
purchase at Amazon |
Sample
the book, with two free chapters
Click
here to launch chapter one
(pdf
format, 28 pages, 192KB)
Brand success stories in chapter one
include:
Adidas, Sony, Hoover, Xerox, American Express, L'Oreal,
Durex, Mercedes-Benz, Nescafe and Toyota.
Click
here to launch chapter two
(pdf format, 21 pages, 170KB)
Brand success stories in chapter two
include:
Heinz, Kellogg's, Colgate, Ford, Goodyear, Gillette, Kleenex,
and Wrigley.
Praise
for Brand Royalty…
"Matt
Haig's pen portraits of the world's 100 elite brands are
well researched, pithy and insightful. Brand Royalty is
an essential who's who for anyone seeking to do business
with the best managed brands, or anyone who wants to compete
with them."
Terry
Hunt, Chairman, EHS Brann
Buy
it at Amazon.
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