This book details some of the world's most infamous PR disasters, the fallout from them, and the lessons that can be learn.

Learn from the mistakes of brands such as: 7UP, Esso, Mercedes, Nestle, Pepsi, Starbucks, and many more.

Get a sample chapter free! Click this link:
Radio, Reputation Management, Research,
Rumour Management
(pdf, 15 pages, 476KB)

In this free chapter you'll learn about mistakes made in promotions, event management, brand naming and communications. See what went wrong for famous brands, and learn how to avoid the same mistakes.

Here's just a few of the chapter headings:

Brands - Cola brands fizzing after allegations Direct Mail - Volkswagen blasted over bomb mailer Grassroots campaigns - boob job exposed Kobe Bryant - hot shot caught short Lobbying - PR hall of shame Smear campaigns - Virgin sullied but reputation intact Viral marketing - Maize of deception

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Entertaining, compelling and shocking stories - how could these foul-ups happen? Find out what went wrong for famous brands, and how to prevent the same disasters happening to you.