This book details some of the world's most infamous PR
disasters, the fallout from them, and the lessons that
can be learn.
Learn from the mistakes of brands such as: 7UP, Esso,
Mercedes, Nestle, Pepsi, Starbucks, and many more.
Get a sample chapter free! Click
this link:
Radio, Reputation
Management, Research,
Rumour Management
(pdf, 15 pages, 476KB)
In this free chapter you'll learn about
mistakes made in promotions, event management, brand naming
and communications. See what went wrong for famous brands,
and learn how to avoid the same mistakes.
Here's just a few of the chapter headings:
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Brands
- Cola brands fizzing after allegations
Direct Mail
- Volkswagen blasted over bomb mailer
Grassroots campaigns
- boob job exposed
Kobe Bryant
- hot shot caught short
Lobbying
- PR hall of shame
Smear campaigns
- Virgin sullied but reputation intact
Viral marketing
- Maize of deception
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