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How To Build Your Total Brand
Five steps to securing long-term revenue and business value 
Learn how to maximize the value of your brand, and your business.
This Manual will give you a structured step-by-step approach
to unlock the potential of your brand.
You'll build a stronger brand, creating secure long-term income
and increasing the value of your business...
| 1. |
How
to better understand your brand, and the
five ways it can create value for your customers
(and other stakeholders). Discover the 'value
exchange' that will build your brand and your
business. |
| 2. |
The
six principles of brand management: use
them as the basis for the 'principled decision
making' that will help toa ensure your success. |
| 3. |
How
to organize yourself for brand management success:
your brand management, business and marketing
objectives are all inter-related. Learn how
to identify the scope of your brand management
work, establish your team, and set your initial
objectives. |
| 4. |
How
to discover your current brand (and why that's
important): learn how to structure
your 'brand statement', how to identify and
prioritize your stakeholders, gather and interpret
the required information, and understand your
current brand. |
| 5. |
How
to define your desired brand: discover
the five characteristics of all strong brands.
Use this understanding to evaluate your own
thoughts, as you work through the tasks required
to define your desired brand. |
| 6. |
How
to deliver your total brand experience: use
the BuildingBrands tools to focus your brand
management activity so that everything you say
and do builds your brand. You'll be strengthening
your position in the marketplace, securing revenue
and increasing the value of your business. |
| 7. |
How
to keep your brand on track for success: learn
how to prepare for the future, and how to ensure
your ongoing success. |
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| How
is this Manual different from other branding books
you've read? |
| This
is the only brand management Manual to combine: |
| 1. |
A
simple process: The Manual guides you through
a 5-step process and clearly identifies the tasks
within each step. |
| 2.
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A
total brand perspective: The Manual doesn't just
deal with the 'signs and symbols' of your brand. It
helps you understand every aspect of your brand and
how to build it into an asset for your business. |
| 3.
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'Consultant
Comments': Insights into how the process works
for different types of businesses. |
| 4. |
Practical
Worksheets: The key tasks you need to undertake
to increase the value of your brand. |
| Start
getting results straight away |
You'll
get instant access to the manual. We'll give you a
username and password automatically, as soon as you
make your purchase. Start using it right away! |
| Online
access to 'How To Build Your Total Brand ' for just
US$29.50 |
The How To Build Your Total Brand' manual is available
online, as a pdf file. |
|
Easy
to access
No
delivery costs
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Your
purchase will be handled by WorldPay, our secure payment
gateway. |
Click here to buy the Manual now!
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Upgrade
to our 'Full Access' offer and get extra resources
to help you build your brand
|
Click
for more on 'Full Access'
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The
author is the Founder of BuildingBrands and the
author of all the material on this site. He has
worked with managers from companies large and small,
to help build stronger brands. International brands
that have benefited from his work include: American
Express, BT, Cathay Pacific, Danone, Heineken, Lee
Jeans, Nissan, Oracle, Pantene, Porsche, Singapore
Airlines, WeightWatchers and Wrigley's.
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Here's
what buyers have said... |
"Using
the Manual has focused my thinking and has enabled
us to clearly define and communicate what, as a company,
we are really all about."
Keith Moody
Creative Director & Founder
The Critical (i) Limited
"Colin
has extensive knowledge of how brands impact on business
performance, and his resources have been invaluable
to me".
Jeremy Orritt
Founder, Director
OMJ Media
"The
Manual has helped me clarify the issues and establish
specific action points for taking the business forward."
Anthony Brophy
Managing Director
H. R. Solutions (Int'l) Ltd.
If
you are not completely satisfied we'll give you a
full refund. Simply email us using our Contact
Us form, with your name and date of purchase.
We'll refund the full value of your purchase, direct
to your credit card. No questions asked. |
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