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Brand Strategy

How will you to take your brand into the market, and succeed? Here we share successes (and failures), and the lessons that you can learn.

The HOG: Customer engagement strategy

The HOG – or Harley Owners Group – is central to Harley's customer engagement strategy. It involves over 650,000 people in 'making the Harley-Davidson dream a way of life'.

The Centurion Card: How well do you know your best customers?

American Express developed the black ‘Centurion Card’ for their very best customers. It is so exclusive that you won’t even find details of it on the American Express website.

Morton Salt, it's never just about price

It’s easy to give up and say “price is the only thing that matters to our customers”, but it’s never just about price. Learn a lesson from Morton Salt, they turned a true commodity into a brand

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